Mayor signs buses deal with £200m media giant

Summary

Mayor Steve Rotheram is looking to maximise revenues from advertising on Liverpool city region's new publicly-owned bus fleet by signing a major collaboration deal.

Global , a £200m-turnover London-based media and entertainment group, will take control of advertising space on the fleet of more than 100 low-emission, UK-built single and double decker vehicles.

This is a summary written for the Liverpool Business Services catalogue. The full article belongs to Liverpool Business News; read it at source.

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It was published by Liverpool Business News on 22 August 2026.

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